Find the Best Qualities a Bookmaker Needs to Promote at Unibet

Choosing the right sports betting website is an aspect that is usually overlooked by new bettors. This means that the bookie is selected randomly and for the wrong reasons. In our opinion, when choosing a betting partner, you should look for several critical factors. A solid bookmaker needs to be picked according to the reliability and strength of the business, a variety of sports betting products, good prices or odds, promotions/bonuses offered and high-quality services. It is also important to grant access to a betting platform that is easy to navigate on, and to allow you to place bets almost instantly without delays.

At the top of our list of best online bookmakers is Unibet International Ltd. The company is considered a leading European bookmaker in the online gambling industry and legally operates in more than 100 countries, including United Kingdom, France, Australia, Belgium, Denmark, and Italy. Founded in 1997 and licensed by the Malta Gaming Authority, this operator is also a founding member of the European Gaming & Betting Association, a fact that makes it highly reliable and financially secure.

With more than 17 years experience in the online gambling industry, Unibet has a long history of providing outstanding services to its customers. Their core motto “By players, for players” is proof that customer satisfaction is their primary focus. This is one of the reasons why 10.3 million registered customers chose their services year after year.

On their website, users can select from a complete list of gambling and betting products like sports betting, casino games, bingo, live casino, and poker. Their platform is made available in more than 20 languages, including English, Swedish, Finnish, Norwegian, Danish, Spanish, Portuguese, Dutch, Greek, Romanian, Croatian, German, Italian, French, Belgian, Czech, Polish, Russian, Estonian, Hungarian, Latvian and Lithuanian.

The sports section features pre-match odds, live betting, horse racing, greyhounds and supertoto-superscore. You can also check live scores and statistics that prove to be valuable resources during the betting process.


Sports bettors will find their platform reliable, intuitive and easy to navigate. Regarding odds, Unibet offers some of the best available prices in the industry. As a registered user, you can access a broad range of bet markets on more than 30 sports like ice hockey, soccer, tennis, basketball, American football, baseball and many more.

For those who enjoy betting while watching the game, Unibet offers an exclusive section for in-play betting with live streaming service on all the main events. This way, you can watch hundreds of live sports events each month for free.

Mobile betting is also one of their strengths because it allows you to wager on the go. As a result, Unibet offers betting services, casino and poker apps for mobile phones and tablets including iPhone, iPad, and Android devices. The apps can be downloaded directly from their website, through Apple’s app store or by entering the web page’s address into your mobile browser.

When it comes to payment options, the company offers a vast array of deposit and withdrawal methods as well as several currencies to choose from. All the major credit and debit cards are accepted, and deposits are usually transferred instantly. Withdrawals are made available through the bank account, credit card or Skrill, and they are free of charge. That is considered a big plus by sports bettors.

Another aspect that makes Unibet a leading bookmaker is the vast variety of special offers and bonuses that they offer. New registered users can enjoy a £20 risk-free bet if they use a promotional code when they register. This is how it works. If the first wager turns out to be a losing one, you receive your money back, in a limit of  £20.

Besides a very detailed FAQ section that provides answers to the most common situations encountered while betting online, users can choose to contact their customer services through live chat, phone or email. They offer support in several languages, and all requests are handled in the shortest time possible.

Overall, Unibet is a solid bookmaker and a top choice for beginners and experienced bettors alike.